Promoting Multiple Events? My Advice is Don’t Do It

Your sphere of influence has finally reached the heights you’ve always wished for. You’re scheduled to speak at three separate summits in the same week. You’re now promoting

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Online Event Promotion: How to Get Experts to Share Your Event

You’ve managed to put together an event. You even have experts coming in. Good job, congrats. It’s now event promotion time. You probably selected your experts for two

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List management: 5 best practices to maintaining a profitable list

There’s a purpose behind your list-building efforts. Whether it’s gaining an engaged audience, attracting clients, increasing sales, or marketing your next summit, I hope there’s a purpose behind

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Know and stay ahead of your business numbers

Your business numbers. You either hate them or love them, with very few people being somewhere in the middle. I know they can become overwhelming. That’s why I

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How to snag last-minute subscribers in the week leading up to your event

It’s finally happening. Your event is only a week away. Congrats. If you’re wondering if you can still snag some last-minute subscribers, the answer is yes. I know

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How to fall in love with your work and never hate your business

You’ve worked hard to make your business what it is. Of course, you love it. You also hate your business at times. It’s nature. Businesses are like relationships.

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How to convert leads into sales in six steps

There’s a reason we chase leads. After all the nice things about changing the world are said and done, entrepreneurs want to convert leads into sales. Today I’m

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4 Critical Decisions To Make When Planning an Online Summit

So you want to host a summit. Awesome!  But are you willing to put the work in? You already know that a summit is an incredible way to

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Business templates I use to streamline repetitive tasks

There’ll always be repetitive tasks in your business. Whether it’s onboarding emails to new clients, messages welcoming people to webinars, or podcast pitches, you’re taking up too much

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5 pillars to generate social media content for writers and aspiring authors

Got a book idea? Spend a couple of weeks writing, send it to a publisher, and receive a cheque longer than your arm.  Not really.  Traditional publishers expect

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