July 14, 2026
Why does marketing feel so hard? Learn how to simplify your strategy, fix weak foundations, and build sustainable marketing systems.
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June 26, 2026
Published by Jennie Wright on June 26, 2026
Most funnel leaks happen in the middle of the funnel. Learn where leads drop off and how to fix nurture gaps that kill conversions.
March 29, 2023
Published by Jennie Wright on March 29, 2023
Too few people have subscribed to your webinar. If you want to get dozens of last-minute subscribers, send out messages:
• the day before the event
• the evening before
• the morning of the event
• mid-morning on the same day
• and ten minutes before the webinar starts.
March 8, 2023
Published by Jennie Wright on March 8, 2023
Categories
As tempting as it sounds, promoting multiple events at the same time is a bad idea. It confuses people, and damages your relationship with hosts.
March 1, 2023
Published by Jennie Wright on March 1, 2023
You've managed to put together an event. You even have experts coming in. Good job, congrats. It’s now online event promotion time.
If you want your experts to promote your event, stay out of their way.
February 1, 2023
Published by Jennie Wright on February 1, 2023
Our lists are instrumental for marketing purposes. Some list management techniques include:
• Put customers first.
• Consider the client's journey.
• Connect with your list.
• Make customers spend.
• Close the loopholes.
January 19, 2023
Published by Jennie Wright on January 19, 2023
Categories
Consider using a scorecard if you want to stay on top of your business numbers. It can include items such as:
• A monthly pay role, in other words what I’m paying myself, my contractors, and my associates.
• Expenses.
• Invoices.
• Fees from PayPal, Stripe, etc.
January 11, 2023
Published by Jennie Wright on January 11, 2023
There’s no specific date or time to stop registering people to your event. You can keep on getting last minute subscribers right up to the last five minutes before your launch. Some techniques you can use include:
Social media pages
Carousels
Message your mailing list
December 20, 2022
Published by Jennie Wright on December 20, 2022
Categories
You’ve worked hard to make your business what it is. Of course you love it. You also hate your business at times. It’s nature.
Businesses are like relationships. We need to nurture and handle them with care.