Our lists are instrumental for marketing purposes. Some list management techniques include: • Put customers first. • Consider the client’s journey. • Connect with your list. • Make customers spend. • Close the loopholes.
Consider using a scorecard if you want to stay on top of your business numbers. It can include items such as: • A monthly pay role, in other words what I’m paying myself, my contractors, and my associates. • Expenses. • Invoices. • Fees from PayPal, Stripe, etc.
Sitting on my balcony working on a few funnel proposals for clients… I seriously believe that the way we do online marketing is going to shift. It has to. I see it like this: 1. The newbs throw spaghetti I threw so much spaghetti in the first 18 months of running this business that I…