Category: Marketing Strategy
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How Niche Targeting Transformed My Landing Pages & Boosted Conversions: A Case Study
If you want to see some truly impressive landing page conversion results – take a minute to really explore how your niche targeting is having an effect on your results. Trust me when I say it has completely transformed my landing pages and significantly boosted my conversion rates. In this case study, I delve into…
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Too Few People Subscribed For Your Webinar? Here Is How You Can Add Dozens More
Too few people have subscribed to your webinar. If you want to get dozens of last-minute subscribers, send out messages: • the day before the event • the evening before • the morning of the event • mid-morning on the same day • and ten minutes before the webinar starts.
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The Seven Intensive Habits of a Successful Business Leader
If you plan on embarking on an intensive process of becoming a successful business leader, some good habits to have are: • Get workout buddies / partners. • Don’t shy away from difficult tasks. • Pace yourself in order to maintain a good work-life balance. • Get your business the best tools it needs to…
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Promoting Multiple Events? My Advice is Don’t Do It
As tempting as it sounds, promoting multiple events at the same time is a bad idea. It confuses people, and damages your relationship with hosts.
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Online Event Promotion: How to Get Experts to Share Your Event
You’ve managed to put together an event. You even have experts coming in. Good job, congrats. It’s now online event promotion time. If you want your experts to promote your event, stay out of their way.
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Lessons Learned From a Successful Summit
I recently hosted a successful summit called the grow and profit online summit a few months ago. Reasons it was successful include: Good timing. Strategic promotional activities. Effectively working with experts.
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Stressful Launches Are Affecting You And Those Around You
Stressful launches are not fun to deal with. They can have a negative impact on your health and on people around you. However, consequences can be avoided by having the right mindset, planning ahead, and good time management.
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List management: 5 best practices to maintaining a profitable list
Our lists are instrumental for marketing purposes. Some list management techniques include: • Put customers first. • Consider the client’s journey. • Connect with your list. • Make customers spend. • Close the loopholes.
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My marketing tech stack: an overview of my daily tools and resources
Every professional has a set of tools they use in their business. I’m no different. As a marketing professional, I have what I call my marketing tech stack. It consists of my page builders, transcription software, scheduling tools, email marketing services, and more.
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Know and stay ahead of your business numbers
Consider using a scorecard if you want to stay on top of your business numbers. It can include items such as: • A monthly pay role, in other words what I’m paying myself, my contractors, and my associates. • Expenses. • Invoices. • Fees from PayPal, Stripe, etc.
