Category: Marketing Strategy
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Promoting Multiple Events? My Advice is Don’t Do It
As tempting as it sounds, promoting multiple events at the same time is a bad idea. It confuses people, and damages your relationship with hosts.
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My marketing tech stack: an overview of my daily tools and resources
Every professional has a set of tools they use in their business. I’m no different. As a marketing professional, I have what I call my marketing tech stack. It consists of my page builders, transcription software, scheduling tools, email marketing services, and more.
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Know and stay ahead of your business numbers
Consider using a scorecard if you want to stay on top of your business numbers. It can include items such as: • A monthly pay role, in other words what I’m paying myself, my contractors, and my associates. • Expenses. • Invoices. • Fees from PayPal, Stripe, etc.