I recently hosted a successful summit called the grow and profit online summit a few months ago. Reasons it was successful include:
Good timing.
Strategic promotional activities.
Effectively working with experts.
There’s no specific date or time to stop registering people to your event. You can keep on getting last minute subscribers right up to the last five minutes before your launch. Some techniques you can use include:
Social media pages
Carousels
Message your mailing list
Don’t let all the work you’ve put into lead generation go to waste. Here is a summary of techniques you can use to convert your leads into sales:
• Work on your email marketing.
• Create content on a regular basis.
• Never stop networking.
• Make use of testimonials and success stories.
Experts are not promoting your summit because:
• They don’t care about your event.
• They don’t have the necessary materials.
• Their promotion skills leave much to be desired.
• They are busy.
• There are no consequences for not promoting.
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I know summits can be challenging to organize if you’re new or inexperienced. The most common event planning mistakes I've seen include:
Not doing your research homework.
Not creating a transfer of credibility.
Not communicating with your experts.
What does it take to host a successful online summit? Probably not what you think and in this post I share the top 3 steps you can follow to get clear on how to create a successful online summit.
Your business is leaking leads, so is mine. I'm always filling gaps in my funnel. You are failing to convert leads because:
• You are not closing the loop.
• You are not repeating yourself enough.
• Your content is not being repurposed.
• You’re not repeating yourself enough.