You've managed to put together an event. You even have experts coming in. Good job, congrats. It’s now online event promotion time.
If you want your experts to promote your event, stay out of their way.
I recently hosted a successful summit called the grow and profit online summit a few months ago. Reasons it was successful include:
Good timing.
Strategic promotional activities.
Effectively working with experts.
Stressful launches are not fun to deal with. They can have a negative impact on your health and on people around you. However, consequences can be avoided by having the right mindset, planning ahead, and good time management.
Our lists are instrumental for marketing purposes. Some list management techniques include:
• Put customers first.
• Consider the client's journey.
• Connect with your list.
• Make customers spend.
• Close the loopholes.
Every professional has a set of tools they use in their business. I’m no different. As a marketing professional, I have what I call my marketing tech stack.
It consists of my page builders, transcription software, scheduling tools, email marketing services, and more.
Consider using a scorecard if you want to stay on top of your business numbers. It can include items such as:
• A monthly pay role, in other words what I’m paying myself, my contractors, and my associates.
• Expenses.
• Invoices.
• Fees from PayPal, Stripe, etc.
There’s no specific date or time to stop registering people to your event. You can keep on getting last minute subscribers right up to the last five minutes before your launch. Some techniques you can use include:
Social media pages
Carousels
Message your mailing list
Don’t let all the work you’ve put into lead generation go to waste. Here is a summary of techniques you can use to convert your leads into sales:
• Work on your email marketing.
• Create content on a regular basis.
• Never stop networking.
• Make use of testimonials and success stories.
Repetitive tasks can become annoying and time-consuming. The best way to deal with them is to create business templates. Templates I use include:
Proposals.
Folder structures.
Email messages.
Sales calls.