December 20, 2023

Mastering Lead Generation and Sales: Learnings from an In-person Event

In-person event speaking always blows my mind. I’m always in awe of what I learn about marketing, my business, things I should have been doing, my […]
December 6, 2023

How Targeted Audiences and Empathetic Buyer Personas Revolutionize Your Marketing

Why should you care about targeted audiences and what the heck is an empathetic buyer persona?  I’ll tell you because it’s one of the most important […]
November 22, 2023

How Niche Targeting Transformed My Landing Pages & Boosted Conversions: A Case Study

If you want to see some truly impressive landing page conversion results – take a minute to really explore how your niche targeting is having an […]
October 25, 2023

Crafting Compelling Lead Magnets That Convert

Crafting compelling lead magnets that convert is like being the master of the digital persuasion arts.  Imagine yourself as a friendly neighborhood magician, conjuring up irresistible […]
October 12, 2023

How to Boost Email Engagement & Participation Through Better Open and Click Through Rates

I recently launched my very own podcast! Super exciting really after taking a break from podcasting since the end of 2022 when my co-host and I […]