February 1, 2023

List Management: 5 Best Practices to Maintaining A Profitable List

Our lists are instrumental for marketing purposes. Some list management techniques include: • Put customers first. • Consider the client's journey. • Connect with your list. • Make customers spend. • Close the loopholes.
January 25, 2023

My Marketing Tech Stack: an overview of my daily tools and resources

Every professional has a set of tools they use in their business. I’m no different. As a marketing professional, I have what I call my marketing tech stack. It consists of my page builders, transcription software, scheduling tools, email marketing services, and more.
January 19, 2023

Know And Stay Ahead of Your Business Numbers

Consider using a scorecard if you want to stay on top of your business numbers. It can include items such as: • A monthly pay role, in other words what I’m paying myself, my contractors, and my associates. • Expenses. • Invoices. • Fees from PayPal, Stripe, etc.
January 11, 2023

How to Snag Last-minute Subscribers in the Week Leading Up to Your Event

There’s no specific date or time to stop registering people to your event. You can keep on getting last minute subscribers right up to the last five minutes before your launch. Some techniques you can use include: Social media pages Carousels Message your mailing list
December 20, 2022

How to Fall in Love With Your Work and Never Hate Your Business

You’ve worked hard to make your business what it is. Of course you love it. You also hate your business at times. It’s nature. Businesses are like relationships. We need to nurture and handle them with care.
December 13, 2022

How to convert leads into sales in six steps

Don’t let all the work you’ve put into lead generation go to waste. Here is a summary of techniques you can use to convert your leads into sales: • Work on your email marketing. • Create content on a regular basis. • Never stop networking. • Make use of testimonials and success stories.
December 6, 2022

4 Critical Decisions To Make When Planning an Online Summit

Planning an online summit can help you boost your brand, grow your list, and increase your sales. The key essentials of planning a summit are: Learn to plan and prioritise. Do things well in time. Know yourself.
November 29, 2022

Business templates I use to streamline repetitive tasks

Repetitive tasks can become annoying and time-consuming. The best way to deal with them is to create business templates. Templates I use include: Proposals. Folder structures. Email messages. Sales calls.