All in one business software solutions sound fantastic and are a huge draw for brand new entrepreneurs and people who just aren’t tech savvy.
You have one computer program that does your page building for landing pages, your freebies, your website and can handle your sales cart. It might also have features like affiliate marketing, email marketing services, and more.
It sounds ideal, right? You can do everything you need without opening multiple pages and tabs. Without paying for 5 or 6 platforms to run your business.
I’ve tried many of these all in one business software solutions. My conclusion is all in one solutions are the master of none.
They’re not good for your business.
I know the idea of solving all your problems by using one program is appealing to many people. It saves time spent on learning new software. It’s also might look like a cheeper solution.
The truth is all in one business software packages are going to take up a lot of your time, cost you more money, and generally prove themselves to be rather annoying. I’ll show you why in this post.
My tech stack
You have an alternative to the all in one solution and it’s called a “Tech Stack”
A tech stack is simply a bunch of different software packages you use in your business. And if you choose your tech stack right, these platforms all work together to help you convert more leads into customers.
Your tech stack will evolve over time as your business does and you shouldn’t feel like you need to stick with one software solution out of a sense of loyalty, you just need the right solution for your business. I’ve changed email marketing providers twice so far because I outgrew the ones I had. I’ve changed my page builder twice so far… and might do so again – who knows.
Here’s what my tech stack includes
- Click funnels for page building.
- Active campaign for my email marketing.
- Zapier for connecting different apps.
- Pretty links for managing my URL’s.
- All my files and folders are managed through Google Drive.
- I use Zoom for recording and communication.
- Otter AI is my go-to tool for transcribing podcast episodes.
- I also use Captivate fm for my podcast.
- If I want a CRM, Asana is where I turn to.
- Calendly is my scheduling tool of choice.
- Canva is my go to for creating graphics and presentations
*If you use any of these links and register for the products, I might receive referral income
My experience with all in ones – and how it cost me conversions.
All in ones tend to have one thing they’re really good at. The rest are usually beta features.
They are either really good at courses, but their email builder sucks. Or their page builder is awesome but their membership portal is… clunky and not usable.
Look at Kajabi. It’s great for building websites. It also has great courses, which was what attracted me to it in the first place.
The feel and look of their courses really impressed me when I was taking one of Amy Porterfield’s courses on Kajabi. When it came time to create my own course, the platform was an obvious choice.
The course looked great on Kajabi. Despite that, I ended up moving it.
It was the landing page features left much to be desired.
They just didn’t convert well.
As someone who works with conversion pages a lot, the results I got from Kajabi weren’t that impressive. My opt-in rate was as low as 14%. Considering many people who opt-in end up not buying, 60% to 70% is a more desirable conversion goal.
In addition, their email marketing features weren’t anything to brag about.
I made the decision to move my funnel to ClickFunnels. When I did, the exact same copy went from a 14% conversion to 58% in a single day.
Kajabi is an ok platform, but it isn’t optimized for high conversions.
The problem with all in one business software solutions
When you’re using an all in one, especially if they are in beta, you’re paying their development costs, even though the product isn’t perfect. You’re also their guinea pig as they get that funnel builder sorted out.
Why spend your money each month on a product that isn’t a sure thing?
Having a tech stack allows you to deliver comprehensive functionality and the best possible user experience. You can plan events and campaigns with the full confidence you’re using the best tools available.
Using an all in one software might be cheaper for you. But if the program is buggy and causes users problems, they’ll simply walk away and take their business elsewhere.
That’s going to cost you time and money.
Furthermore, there’s the security and access risk.
Should your one app to rule them all be hacked, your entire organization is exposed. If the company manufacturing the software shuts down, you’ll find yourself scrambling to find a replacement, or else your business will crash.
Follow me in taking a stand against all in one business software
Being able to run your business from one central application is great. But unless it’s a piece of custom-made software designed for your business, it’s a disaster in the making.
All in one business software is usually only good in one thing, while other features are beta. It also poses a security risk. And to me that’s a really good reason to use a tech stack instead.
I’ve helped several clients build their lists, organize summits, and convert leads. If you need help with your business, book a free call with me today.