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Ever wondered how to generate unlimited excited leads for your business? Curious about the magic formula for creating an audience that’s truly crazy about you? Then this blog is for you.
In June 2023, I hosted a summit called the Smart Results Summit with my friend Alyson Lex.
We interviewed a total of 44 entrepreneurs, (including ourselves!) all about what it takes to create a thriving business with real stories from real experts helping you achieve tangible business results.
It was a blast and a huge success for both Alyson and my business. I thought it would be fun to take the interview I did with Alyson where she asked me questions about how to create unlimited leads in your business and share a modified version of it with you here. Pulling out all the good stuff for you that I know you’ll find useful.
Imagine if you will, this as an interview style that I’ve pulled together into a blog format for you.
“Hey there! Welcome back to the Smart Results Summit, where we’re going to talk about how you can leverage highly customized online events to build an audience that’s absolutely crazy about you. Today, I have the pleasure of interviewing Jennie, and let me tell you, it’s a rare occasion because she’s not always up for interviews. But today, we’re diving deep into the world of events and discovering what it takes to make them stand out. So, buckle up and get ready for an epic conversation with Jennie.”
Creating Unique Online Events
Jennie has been in the game for about 10 years now, hosting over 350 summits, challenges, and webinars. She found her way into the online event space when she realized she needed a strategy that would bring in quick results without breaking the bank on paid advertising. So, she put all her energy into mastering the organic side of things.
The Power of Long-Form Content
In today’s world of short-form content, long-form content still holds a special place. While many focus on quick bites of information, it’s the long-form content that truly connects and builds trust with potential clients. Jennie believes that customizable events, like the ones she creates, provide a unique opportunity to showcase your personality and stand out from the crowd.
The Importance of Personalization
When it comes to planning your event, it’s crucial to understand yourself, your ideal client, and the end result you’re aiming for. You want to create an experience that aligns with your personality and resonates with your target audience. Jennie emphasizes that customization is key. Don’t copy someone else’s event; instead, inject your own style and make it truly yours.
Balancing High Touch and Automation
In the age of outsourcing, automation, and passive income, there’s still something to be said about high touch experiences. Online events provide an opportunity to create immersive experiences for your audience. By carefully choosing the right add-ons and features, you can create a unique event that leaves a lasting impression. Remember, it’s not about going overboard with flashy extras; it’s about finding the right balance to elevate the overall experience.
Finding the Sweet Spot
The question of “how much is too much?” arises when planning your event. The answer lies in understanding your ideal client’s preferences and considering what you’d be willing to do yourself. Overwhelming participants with excessive demands can backfire. It’s essential to prioritize and choose add-ons that truly enhance the value, cohesiveness, and feeling of your event. Focus on creating engagement without overwhelming your audience with too many emails or excessive time commitments.
Book a Call and Get Started
Now that you have a glimpse into the world of highly customized online events, it’s time to take action. If you’re ready to build an audience that’s crazy about you and want to learn more about creating your own unique event, I encourage you to book a call with me. Let’s chat about how we can tailor an event strategy specifically for you and your business goals.
In the end, it’s all about creating an event that reflects your personality, engages your ideal clients, and ultimately drives conversions. So, don’t miss out on this opportunity to level up your business with highly customized online events. Book your call today and let’s make it happen!