Behind the Scenes of a Highly Successful Online Summit: An Insider’s Look

Have you ever wondered what it takes to create a high-converting, highly successful online summit? 

Look no further than Katie Brinkley of Next Step Social Communications, who recently wrapped up a super successful online summit that generated tons of highly qualified email leads. In this behind-the-scenes walk-through, we’ll break down exactly what worked, how many leads were generated, how the event was monetized, and what lessons were learned.

First things first, let’s talk numbers. 

Katie’s online summit generated over 1,200 email leads, which is a testament to the power of a well-executed summit. Not only did she generate a ton of leads, but she also monetized the event by offering an All-Access Pass, which provided attendees with lifetime access to all of the summit’s content and some other bonus goodies. This not only generated additional revenue for Katie, but it also added value for attendees who may have missed out on certain sessions during the live event.

In addition to monetizing the event through the All-Access Pass, Katie also added sponsors to her online summit, which helped to offset some of the event’s expenses. But the benefits of adding sponsors didn’t stop there. 

With the revenue generated from sponsors, Katie was able to invest in a paid ads campaign, which helped to drive even more registrants to the online summit. This not only helped to increase the overall attendance of the event, but it also helped to expand Katie’s reach and attract new leads who may not have otherwise been aware of the summit. 

By leveraging the power of sponsors and paid advertising, Katie was able to maximize the success of her online summit and generate even more leads for her business.

So, what exactly worked when it came to the summit’s success? 

According to Katie, the key was to create a strong theme and stick to it throughout the event. This not only helped to attract the right audience, but it also helped to ensure that each session was focused and on-topic. Additionally, Katie made sure to prioritize networking opportunities for attendees, which helped to foster a sense of community and encouraged engagement throughout the event.

Of course, there were also a few lessons learned along the way. For example, Katie mentioned that she would have liked to have more time for speaker rehearsals, as this would have helped to ensure that each session ran smoothly. Additionally, Katie noted that it’s important to have a clear plan for follow-up after the event ends, as this can help to ensure that leads are properly nurtured and converted into customers.

Overall, Katie’s experience with her online summit serves as a great example of the power of this type of event when executed well. 

If you’re considering hosting a summit of your own, it’s important to think carefully about your theme, prioritize networking opportunities, and have a plan in place for follow-up after the event ends.

To learn more about Katie’s experience and get even more insights into what it takes to create a successful online summit, be sure to check out the full interview on YouTube here. 

And if you’re interested in discussing whether a summit is the right fit for your business, don’t hesitate to book a call with me here. 
Want to read more about summits and what makes them successful? Check out this blog post about my own summit here.


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