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April 17, 2024Ready to learn from real-world experiences? Julie C Butler shares her inspiring story of achieving summit success against all odds!
A few years ago I held a summit for my own business called Grow and Profit Online. That’s where I met fellow digital Marketer Julie C. Butler who bought one of my VIP packages, and then booked a call with me.
We got to talking about her own struggles with consistent income, lead generation and sales… and of course I shared how a virtual summit would transform her business.
She hired me on the spot and we did her first summit together a short time later.
So today I want to dive into Julie’s summit success, a passionate advocate for female entrepreneurs who has successfully designed her dream life and prioritized family time. Julie’s story is one of growth, transformation, and how the power of hosting a summit revolutionized her business.
You can also check out the podcast episode where Julie and I get into all the details here.
The Struggles Before the Summit
When I met Julie, she was struggling to create consistent income. Having transitioned from photographer to digital product creator and coach, her initial struggle with growing her email list organically. She had tried various strategies like Pinterest and social media, but nothing seemed to work effectively. The result? A stagnant list, dwindling numbers, and limited sales to the same audience. It was clear that a change was needed.
When Julie and I connected we talked about the potential of hosting her own summit. With her passion for talking to entrepreneurs, hosting a summit aligned perfectly with Julie’s extroverted nature.
The Transformative Impact
Julie’s summit was really transformational and she experienced some incredible benefits from having hosted it. The obvious benefits were the list build and the sales from her VIP offers on the event, however that’s only the tip of the iceberg.
Some of the intangible results are the amount of people that Julie was able to get to know and collaborate with. She’s a natural connector and the opportunity to meet with fellow entrepreneurs, the opportunity to meet inspiring individuals, and the genuine friendships formed were ultimately transformational for her. One notable outcome was the discovery of her hidden passion for connecting with like-minded individuals.
Tangible Results
Julie’s first summit generated almost 2000 new email subscribers, thousands in additional income through VIP passes and ancillary sales. She also tripled her best month from the previous year.
Beyond the immediate impact, Julie discovered that many summit participants became long-term customers, joining her programs, purchasing digital items, and engaging with her subsequent events, including her podcast.
The icing on the cake was that she was able to accelerate her plans to sell up her home in Canada and move her entire family to Costa Rica.
Expanding Horizons
Hosting a summit not only opened new doors for Julie but also empowered her to overcome other challenges. Despite feeling overwhelmed at the idea of starting a podcast initially, hosting a successful summit gave her the confidence to dive into podcasting, amplifying her existing skills and further expanding her reach.
Want to start your journey to summit success? If you want to learn more about Julie’s journey and the power of hosting summits, be sure to tune in to the Acquire podcast episode featuring Julie C Butler. And if you’re looking for expert guidance in your own lead generation journey, book a call with me to explore how I can help you achieve your goals.